Slurpee Your
Summer
711, Design & Production
The Project
The goal is to promote refreshing summer beverages that resonate with Gen Z’s tastes, values, and digital lifestyle. By leveraging digital platforms, influencers, and social media trends to create buzz and engagement, we are getting them excited with memorable, entertainment-based content.
Collaborators
Executive Creative Direction: Lisa Lebedovich
Creative Directon: Briony Crane
Art Direction: Melissa Fraser
Design: Melissa Fraser, Celina Zhong
Copywriting: Luke Devlin
Accounts: Rheanne Sleiman
Producers: Isabelle Apps, Jaydene Govender
The goal is to promote refreshing summer beverages that resonate with Gen Z’s tastes, values, and digital lifestyle. By leveraging digital platforms, influencers, and social media trends to create buzz and engagement, we are getting them excited with memorable, entertainment-based content.
Collaborators
Executive Creative Direction: Lisa Lebedovich
Creative Directon: Briony Crane
Art Direction: Melissa Fraser
Design: Melissa Fraser, Celina Zhong
Copywriting: Luke Devlin
Accounts: Rheanne Sleiman
Producers: Isabelle Apps, Jaydene Govender
